Streamlining operations and scaling brands for growth-stage companies.

With over 15 years of experience, Amy specializes in brand marketing and creative operations. Her roles have included Head of Content at Higharc and Creative Production Director at Compass Real Estate. At Compass, she scaled the brand’s marketing and design processes, playing an integral role in the company’s national expansion, IPO, and ascent to the Fortune 500 list within six years.

Areas of Expertise

Brand Strategy

Creative Operations

Content Marketing

Mentoring and Coaching Teams

Sample Work

Higharc Brand Refresh

Re-aligned the company’s visual identity with its ideal customer profile, and propelled its reputation as a disruptor in a long-underserved industry.

Led the launch of Compass Academy, a proprietary learning platform for real estate agents to improve their skills during COVID-19 shutdowns. Owned strategy and content production for the platform, resulting in a 30% increase in utilization of Compass software among users compared to non-users.

Sign Center

Paired internal product design and development teams with an external manufacturing partner to build a website for real estate agents to design and order custom signage; Sign Center streamlined the ordering process from days to mere minutes and delivered the deepest cost savings for any national real estate brokerage in the industry.

"The Canva for real estate"

Developed the content plan to scale Compass’s proprietary design product to an infinite number of customers. In less than 90 days, delivered thousands of stock photos, videos, and design elements, and hundreds of customizable marketing templates for real estate agents to use across all key marketing channels (print, social, email, advertising, and more).

Compass Neighborhood Guides

Built and directed a national network of content creators to publish localized Neighborhood Guides for every Compass market. Compass Neighborhood Guides webpages were the #1 organic traffic driver for the Compass website.

Atlas Magazine

Operated as Managing Editor for a lifestyle magazine that shares the stories of how things are made and highlights the lives of the people who make them.